Richard Sparey

Leading design teams and strategy for complex enterprise products.

My focus is on building the culture, systems, and user-centric vision required to transform complex business goals into impactful solutions.

  • Lead Product Designer
  • 20+ years of experience
  • Enterprise SaaS | E-commerce | Connected Hardware
  • Congleton, UK 🇬🇧

Case study: Killing the spreadsheet that cost a fortune

A deep dive into how I redesigned a failing feature, turning it into an intelligent tool that stops revenue leakage and provides genuine business insight.

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  • Enterprise SaaS
  • Product Strategy
  • UX/UI Design
  • Maritime Tech

Leadership: Building a design function from the ground up

The story of how I replaced a leadership vacuum with a clear charter, a scalable design system, and a career ladder that fosters genuine talent.

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  • Design Leadership
  • Team Building
  • DesignOps
  • Career Frameworks
Raphael Diftopoulos Testimonial

I had the privilege of working under Richard’s leadership at 90POE, where he set high standards for our work while giving each designer ownership of their product area. He struck the right balance between guiding the team’s direction and empowering us to experiment, learn, and deliver with confidence.

Richard’s impact went beyond design craft. He played a central role in shaping our design system, token structure, and color palette, ensuring consistency and scalability across the platform. At the same time, he introduced feedback sessions, team rituals, and principles that improved how we worked together and helped design gain greater recognition within the company.

On a personal level, Richard was an excellent mentor. Our 1-1s were always focused on growth—discussing how I could strengthen my skills, what support I needed, and how we could raise the bar as a team. He fostered a culture of trust and openness that made collaboration natural and encouraged everyone to bring forward their ideas.

Richard is both a strong design leader and a highly skilled practitioner. He elevates not just the quality of the product but also the people behind it, and any team would be lucky to have him.

Raphael Diftopoulos // Senior Product Designer // 90POE

Trusted by

On stopping the 'pub brawl' to save the product

A product can't be fixed when the team building it is working in a state of organised chaos. This is the story of introducing a structured design process to stop the 'pub brawl' and rescue a flawed, strategically critical feature.

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  • Design leadership
  • Process Improvement
  • Enterprise Saas
  • UI Refactoring

Case study: On dragging gym equipment into the 21st century, kicking & screaming

When I started on the fitness console, the state of the art was, frankly, an ATM. A clunky, button-driven interface that felt more like you were trying to get cash out than have a workout. The brief was to transform this relic into a modern, Android-powered touch screen, a challenge that was less about design and more about performing a technological exorcism.

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  • Digital Transformation
  • Connected Hardware
  • B2B2C
  • End-To-End Product

Latest writings

My Ideas and thoughts on design, leadership, and the messy reality of building software in a properly difficult industries.

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The_inner_world_of_a_design_leader_image.jpg
There's a particular kind of horror that comes with being a new design leader. It's the slow, dawning realisation that all the skills that made you a brilliant designer are becoming dull. This is the story of the jarring identity shift from being a "Maker"…
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The_pilot_vs._the_cargo_cultist_image.jpg
In the world of design leadership, there are two types of leader you're likely to meet. Both are charming and both will promise you the world. One, The Pilot, will guide your company to a safe harbour. The other, The Cargo Cultist, will steer it directly…
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Beyond_the_logbook_image.jpg
Being a Ship’s Master is one of the most stressful jobs on the planet. Their single greatest fear isn't a storm; it's the threat of criminalisation after an incident. In the old world, their only defence was a handwritten logbook—a subjective record that…