A deep dive into how I redesigned a failing feature, turning it into an intelligent tool that stops revenue leakage and provides genuine business insight.
The story of how I replaced a leadership vacuum with a clear charter, a scalable design system, and a career ladder that fosters genuine talent.
A product can't be fixed when the team building it is working in a state of organised chaos. This is the story of introducing a structured design process to stop the 'pub brawl' and rescue a flawed, strategically critical feature.
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When I started on the fitness console, the state of the art was, frankly, an ATM. A clunky, button-driven interface that felt more like you were trying to get cash out than have a workout. The brief was to transform this relic into a modern, Android-powered touch screen, a challenge that was less about design and more about performing a technological exorcism.
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My Ideas and thoughts on design, leadership, and the messy reality of building software in a properly difficult industries.